How effective do you think television is as a channel for advertising campaigns in the current digital environment? In particular, I would like to know your opinion on how viewers' preferences have changed in the last few years and how this has affected advertisers' strategies.
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In my opinion, television remains a very effective channel for advertising campaigns, especially given its evolution towards Connected TV (CTV). Over the past few years, viewer preferences have changed significantly - the audience has moved from classic linear TV to streaming services and platforms with the ability to personalize content. This has given advertisers unique opportunities to precisely influence the desired audience segments, increasing the return on investment. You should pay attention to the CTV Advertising Platform from Simulmedia. This modern solution allows you to launch large-scale advertising campaigns with high targeting accuracy, as well as analyze the effectiveness in real time. Thanks to such platforms, advertising becomes not only noticeable, but also as relevant as possible for the viewer - which is extremely important in the digital era.